You have products that are selling well. 
They may be subject to some repeat purchases, but what happens until then?

What could you do to get a greater share of your customer’s wallet? 
What could build even greater customer loyalty?

Could there be a service element that you could add?

·         Consulting to help your customers implement or make better use of your products

·         Design services related to your product

·         On line tracking of uses of your company’s products

·         Warehousing and distribution services for your products

·         Services to help your customers better reach out to their customers

·         Backup, recovery or other downtime services

·         Consulting geared towards helping customers better run your category

Why the attractiveness of service?

1.       It builds a deeper relationship with your customers

2.       Services give you ongoing or more frequent contact

3.       Service revenues could dwarf your product revenues

4.       Services can help customers be more satisfied, helping product services as well

5.       Services can be higher margin

6.       Services don’t come with the inventory issues of products

7.       Services can be harder to copy in some cases by your competition

8.       While you are there, you can find additional ways you can help your customers

Suppose you were a fitness equipment manufacturer. 
Here are some creative thoughts:

1.       Design services to help health clubs make better use of their space

2.       Online tracking of health club equipment inventory

3.       Regular repair and maintenance of fitness equipment

4.       Downtime assurance offering same day replacement of down equipment

5.       Consulting to help health clubs get better use of the equipment

6.       Warehousing of equipment for larger health clubs

What services could you add for your customers? 
                                          Who could you partner with to provide them?