You have heard of vertigo, the fear of heights.  You might be a fearless mountain climber.  You scale up a cliff with hardly a sweat.  Your heartbeat barely rises.

But mention finance and you break out in a cold sweat.  You have a fear of finance heights.  You hold yourself back.

You may say, “That is not me.”  Yet you just might be doing it without even knowing it.

Here are some ways it shows up:

1. You hold back on spending money.  You sit on the marketing program.  You stall on product development.  You wait to hire that new person.  These make perfect sense to spend money on, but you just cannot pull the trigger.

2. You do not sign that bank loan.

3. You decide not to go ahead with the equity investment.  You rationalize your behavior.  You say it was too low a valuation, when really you are just afraid to give up some control.

4. You keep a tight leash on the money.  You do not let go and give your key people some breathing room to spend the dough.

Jon Paul

The Business Eye Doctor & Corporate Financial Expert

Providing Business Clarity & Financial Resources