Is There a Strategic Bone in Your Company Body?
A board member once said about a COO , "There isn't a strategic bone in his body!"
The COO was there to execute the plan. But as the board member rightly put it, if you don't have a strategy, you could be doing great execution of a flawed strategy.
I like to ask- who is winning- Borders or Barnes & Noble? What would you say?
It is a trick question- the answer is Amazon.
Winning isn't winning if it is not strategic or follows the wrong strategy. Yes, you need execution, just like Amazon masters execution on its back end. But without strategy, eventually someone else will take over your industry. American can battle it out with United, but meanwhile both are losing out to Southwest.
So what would your company DNA say? Is there a strategic bone in your company?
What I find is strategy breaks down into one of 3 buckets:
- Strategy?
- We do it once a year, then it goes back on the bookshelf.
- We truly are strategic.
Like in many things in life talk is cheap. Where you put your time and where you put your money tell the story. What would your calendar and your checkbook reveal?
Jon Paul - very thought provoking and 100% right on . . . "Where you put your time and where you put your money tell the story." Thanks for the post!
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The word Tsunami was figuratively used for describing the financial market collapse.Is the usage correct?
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